VAWS: Insights and Resources to Guide Climate Change Communication
Speaker: Kristin Timm, George Mason University
There is a growing body of social science related to communicating climate change and related weather hazards. This research offers several insights on how different audiences perceive and understand climate change and what communication approaches to adopt with each, whether you are trying to raise awareness, discuss risks, or encourage people to adopt a new behavior.
This talk will provide a summary of important ideas from the field of climate change communication, with a focus on practical recommendations for weather and climate professionals.